SEO is an abbreviation for ``Search Engine Optimization.`` It includes a variety of methods and techniques, used to improve the ``indexing`` of your website by the search engine`s crawlers. When your website`s SEO is on a good level, then it has a better chance to be on the top of SERP. SERP is an abbreviation for ``Search Engine`s Result Page.``
There are two types of SEO: On-site SEO and Off-site SEO. The on-site SEO includes all techniques used for optimizing the content of your website. All meta-descriptions, sitemaps, heading tags, etc., are part of the on-site SEO. The off-site SEO includes the following techniques: Unique and Relevant Article Submission, Link Exchange with Relevant Website, Forums Participation, RSS feed creation and submission, etc.
